Prevention magazine is encouraging its readers to eat such healthy staples as white bread, chocolate cake, pizza, and sugar. The result, of course, will be “almost effortless weight loss.” From a recent email blast:
The magazine, which bills itself as “a healthy lifestyle” publication that provides “family health and wellness information,” has 3 million readers. Most are older women:
This publication targets male and female readers ages 35 and over. Most of the readers are female (83.6%) and the median age is 52.9 years, with 51.6% falling between the ages 25 and 54.. The median household income is $54,512. More than have (61.6%) have attended some college, with 17.5% graduating. Most (62.8%) are married and 82.5% own their own homes.
What do you think? Should we be encouraging elderly women to hoarf down white bread, cake and sugar?