About 90 percent of the money that Americans now spend on food goes to buy processed food.
Open a (non-Primal eating) American’s refrigerator, freezer, or kitchen cupboard, and look at the labels on the packaged food. You’ll find “natural flavor” or “artificial flavor” in just about every list of ingredients.
These ingredients help to explain why most processed food — indeed, most of the food Americans eat today — tastes the way it does.
The canning, freezing, and dehydrating techniques used in processing destroy most of food’s flavor — and so a vast industry has arisen in theUnited Statesto make processed food palatable. Without this flavor industry today’s processed food would not exist.
Check out this excellent book excerpt on the flavor industry, and the Flavorists who create the aroma and taste of processed foods.