Unfortunately, Diet Soda Makes You Fat

Think that diet soda helps you lose weight? Think again.

Calories in, calories out is NOT the way our bodies work.  (Read Gary Taubes, Why We Get Fat). And diet soda proves this to be true.

The following article does a great job of explaining why:

Diet Coke is a Joke (originally found here)

Countless numbers of dieters consume Diet Coke thinking that it is inert to their diet efforts. After all, it’s called Diet Coke, right? Wrong.

Diet Coke, regardless of how many calories it has, wreaks havoc on your fat loss efforts and will ultimately cause you to gain weight. There are two main reasons for the Diet Coke fallacy. First, the sweet taste from Diet Coke elicits an insulin spike, which blocks your ability to burn fat. Second, artificial sweeteners found in Diet Coke disrupt satiety, the feeling of being full. Combined, the actions of Diet Coke go against a healthy lifestyle. Understanding why ensures that we think twice before consuming it.

When it comes to losing fat, it is more about how much sugar (or sugar substitute) you consume rather than calories or dietary fat intake. Hence, the goal is to consume as little sugar or sugar substitute as possible (including fruits and their juices). Why? The sweet flavor elicits the release of insulin from the pancreas to enhance the uptake of sugar by the cells so that it doesn’t linger in the bloodstream. Once insulin is released it inhibits your fat burning hormone called HSL (hormone sensitive lipase). This hormone is responsible for releasing fat into the bloodstream to be utilized as fuel. If inhibited, your body is unable to burn fat and will then begin utilizing amino acids (from muscle) and carbohydrates as fuel. This will leave you feeling tired, grumpy, and sloth-like toward the end of the day. Not to mention, you will become abnormally hungry. Those with large amounts of HSL burn fat all day and look thin and slim. Those who inhibit it by eating or drinking the wrong substances grow fat throughout their adult years.

Second, as discovered by Professor Terry Davidson and associate professor Susan Withers at Purdue University, artificial sweeteners disrupt satiety, the feeling of being full. Their results, published in International Journal of Obesity showed that “mouth feel” plays a crucial role in the body’s ability to count calories and that when we consume artificial sweeteners we disrupt the body’s ability to count calories based on sweetness. Not able to use mouth feel to count calories, those who drink diet coke will overeat without conscious awareness. In other words, you think you’re not eating like a pig, but in reality you are.

Diet Coke is not the only substance having these abilities. Makers of health food bars and protein supplements are either not aware or ignore the ill effects of sugar alternatives and sugar. This can be seen by the fact that most every health food bar and protein supplement is loaded with sugar or artificial sweeteners. The belief that these bars and supplements are healthy for you is a perfect example of how marketing strategies can supersede medical science and common sense.

In closing, Diet Coke is a joke. Stay away from it and other sugar sources if you’re serious about losing fat and keeping it off forever. Regardless of your diet and/or training efforts, the aforementioned ill effects of sugar alternatives and sugar will greatly hinder them.

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7 Responses to Unfortunately, Diet Soda Makes You Fat

  1. Bob Ewing says:

    Good post! I’ve been soda free since June and feel the benefits.

  2. Scott Ewing says:

    “In closing, Diet Coke is a joke.” Love it!

  3. Anonymous says:

    The substance that is used to sweeten your diet drink and sugar free foods (including Diet Coke, Diet Pepsi, Kool Aid, Listerine Strips, different sugar free gums etc) is called Aspartame. Aspartame is also the technical name for brand names like NutraSweet, Equal, Spoonful and other sugar alternatives. Aspartame was discovered by accident in 1965 by a chemist of G.D Searle Company. G.D Searle tried to get approval from the FDA in United States in 1974 but failed due to objections from a neuroscience researcher named Dr John Olney and a consumer attorney named James Turner. For the time being, the FDA put the approval on hold to carry out further investigation. However, aspartame was allowed on 1981 for dry goods and 1983 for carbonated beverages.
    Aspartame is, by far, the most dangerous substance on the market that is added to foods. It is responsible for headaches/migraines, heart palpitations, fatigue, irritability, tachycardia, insomnia, vision problems, breathing difficulties, anxiety attacks, slurred speech, seizures, nausea, numbness, muscle spasms, weight gain, depression, vertigo, memory loss, and joint pain.
    According to recent studies it is also responsible for triggering or worsening brain tumors, multiple sclerosis, birth defects, epilepsy, chronic fatigue syndrome, Parkinson’s disease, Alzheimer’s, mental retardation, and diabetes.
    So why was aspartame approved by the FDA? Well, for many years FDA not only refused to approve it, but took G. D. Searle to court indicting them under Title 18, Section 1001 for “their willful and knowing failure to make reports to the FDA required… and for concealing material facts and making false statements in reports of animal studies conducted to establish the safety of aspartame.”
    You know why? Because in 1969, Searle conducted a study with Dr Harry Waisman on the effects of aspartame on primates. Seven baby monkeys were given Aspartame in milk. One died after 300 days; five others had grand mal seizures. Searle eliminated these findings when they submitted this study to the FDA!
    So that’s pretty huge right? And Searle should have been stopped from producing this dangerous chemical forever right? Unfortunately there was a famous man in this story who had very high stakes in Aspartame.
    The CEO of G D Searle at the time was Donald Rumsfeld (retired defense secretary for the Bush administration who de facto led the Iraq war)! Mr Rumsfeld said he would ensure that aspartame gets approved even though the FDA said no. He was also on President Reagan’s transition team at the time.
    The story of how Rumsfeld accomplished this was told by the attorney James Turner in a documentary on aspartame called “Sweet Misery: A Poisoned World” you can visit the site here: http://www.soundandfury.tv/pages/sweet%20misery.html

    In 1985, the G.D Searle Company was bought over by Monsanto. The first thing Monsanto did was make the Searle Pharmaceuticals and NutraSweet Company separate subsidiaries.
    Now Monsanto is also one of the world’s biggest companies that produce genetically modified foods and other chemicals that go into foods and food production. Monsanto is also known for producing pesticides.
    Now we are talking about a multi billion dollar industry called the diet drink industry. Just like CFC (which almost destroyed the earths climate because of its long term destructive properties yet was popularized for more than 40 years as the magic chemical that makes money yet is environment friendly, until we had the Ozone Hole) and Trans-fats (that clog your arteries and makes you obese and responsible for numerous other diseases yet millions of people around the world are eating KFC), Aspartame also is very preciously protected because its HIGHLY PROFITABLE!
    In 1992 the Flying Safety Magazine published articles about the dangers of Aspartame and mentioned that some people could be immediately affected by Aspartame with as small doses as a chewing gum. And here is the most interesting piece of information:
    Major airline pilots are not allowed drink or consume Aspartame containing goods! You know why? Because it increases the risk of headaches, seizures, heart palpitations, depression, slurred speech, loss of memory, loss of sensation in lower legs, loss of equilibrium, vertigo, anxiety attacks, chronic fatigue, vision loss, etc. How nice is that? Now you can stop worrying because even if you might be killing yourself with Aspartame poisoning, you should be happy knowing that at least you are going to reach your destination in one piece.
    Now I know, in your mind you might be thinking well, diet drinks at least keep your weight in check! Right? Well, does it really?
    Aspartame has actually been known to contribute to weight problem and obesity even though it is used in diet drinks. Of course it doesn’t cause over weight issues the same way that sugar does, but it causes obesity by creating some very harmful toxic materials in the body. It also makes you crave carbohydrates which makes you gain weight. These toxins are often stored by the body in fat particularly on the hips and thighs. Not surprising that millions of overweight people around the world are drinking diet Coke, Pepsi and other drinks for years and still not loosing any weight!
    In the famous book Excitotoxins: The Taste that Kills, Russell Blaylock, a neurosurgeon, says aspartame may trigger clinical diabetes! He says that excitotoxins such as NutraSweet literally stimulate neurons to death, causing brain damage of varying degrees. “What really concerns me about aspartame,” he says, “is its association with brain tumors as well as pancreatic, uterine and ovarian tumors. … and that so many develop an Alzheimers-like syndrome with prolonged exposure.”
    Dr Blaylock also commented: “The new study released in the European Journal of oncology by Morando Soffritti and co-workers should terrify mothers and all those consuming aspartame sweetened products…”
    “This study confirmed the previous study by Dr. Trocho and co-workers, which also found the formaldehyde breakdown product of aspartame to be damaging to cellular DNA and that this damage was accumulative. The type of damage was a duplicate of that associated with cancers. Along with this most recent study, this means that drinking a single diet cola sweetened with aspartame every day could increase one’s risk of developing a lymphoma or leukemia.”
    Unfortunately, millions of people around the world are sipping on their “sugar free” and “zero calorie” poison. Every year millions of dollars are spent on marketing and advertising diet drinks with slim and petite women in on the billboards and TV. Little do the ignorant consumers realize that they are paying with their health, their children’s health, and their grandchildren’s health everyday to make people like Rumsfeld and companies like Searle and NutraSweet richer and richer.
    On the other hand people like Dr Betty Martini (who is the world leader in exposing the ill effects of chemical sweeteners) and hundreds of others are trying their best to reach as many people as possible around the world. But we are up against billions of dollars worth combined advertising and marketing budget of the diet drink companies, processed food companies etc.

    How much chance do we have to break through the noise of these mega budget campaigns? I don’t know. But I would like to believe that we are making a difference… That you would read this today and never touch any aspartame related product ever again. Please spread the word and let more and more people live a life of health, abundance and happiness!
    I wish you and your loved ones a happy, healthy, poison free day!

  4. Tata says:

    Oops! Please don’t publish my email account. Thanks!

  5. Alice says:

    I’ve been drinking diet coke for many years and have not gained any weight. Having too much of anything is bad for you.

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